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Monday, January 28, 2008

James Bond set to boost Hornby

Toymaker Hornby is betting on the latest James Bond film and Shaun the Sheep series to drive sales.

The group said it had secured licences to make a range of products based on the two characters.

The model railway maker, also known for its Scalextric model racing cars, said it had enjoyed "significant growth" in the pre-Christmas trading period.

Sales growth was also strong in Europe, but was less than expected because of delays with new product lines.

"A strong finish to 2007 shows once again that Hornby is extremely resilient in times of economic uncertainty," said chairman Neil Johnson.


http://news.bbc.co.uk/2/hi/business/7212712.stm

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