Just a slim majority of Americans consider global warming "a very serious problem," despite an avalanche of publicity on the issue, and many aren't even taking the "green" actions they support, a nationwide survey suggested today.
"Clearly, there's a lot left to do in raising awareness," says Edward Maibach, senior author of the survey, who heads a center on climate change and communication at George Mason University.
The poll of more than 11,000 Americans, thought to be the largest ever done on climate change, reveals a gulf between public perceptions and the scientific consensus that the phenomenon poses threats. In the survey, 62% considered global warming a serious danger. Those who are doing the most to reduce their own "carbon footprint" see the problem and also believe their actions can make a difference.
There is growing concern among behavior experts that "there has been too much fear-mongering and not enough emphasis on what people can do," Maibach says.
http://www.usatoday.com/tech/science/environment/2008-01-30-green-actions_N.htm
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