Catalogue-shopping a hit in metros

Big retailers seem to have hit upon a smart way to keep their cash register ringing by attracting customers through catalogue-shopping.

For the first time, Hypercity Retail India Ltd, along with Shoppers' Stop, has entered into a franchise agreement with the UK-based Home Retail Group, Argos, to offer multi-channel shopping experience to its customers.

Hypercity Retail India would offer this facility under the brand name of Hypercity Argos.

"This unique format of catalogue shopping is definitely suited for metros like Mumbai where retail space is expensive and has been a deterrent for retailers to reach out to a larger consumer base in a cost-effective manner," Hypercity Retail's CEO, Andrew Levermore, said.



http://timesofindia.indiatimes.com/Business/Catalogue-shopping_a_hit_in_metros/articleshow/2752913.cms