An advertisement portraying a scantily clad schoolgirl seductively twirling her hair is offensive, a British watchdog agency said Wednesday in demanding that low-cost airline Ryanair not run it again.
Ryanair Holdings PLC said the ruling by the Advertising Standards Authority was absurd and the airline had no intention of honoring it.
The agency said the ad's headline -- "HOTTEST back to school fares" -- combined with the model's pose in an empty classroom "appeared to link teenage girls with sexually provocative behavior."
The ad ran last summer in three newspapers.
The agency said the advertisement was likely to cause "serious or widespread offense" and demanded Ryanair not run it again.
Ryanair spokesman Peter Sherrard said in a statement that many British newspapers regularly run pictures of topless or partially dressed women.
http://edition.cnn.com/2008/WORLD/europe/01/30/ryanair.schoolgirl.ap/index.html
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